Written By: Cassandra Bondie

Are consumers losing interest in the Apple Watch? Experts believe this may be the case, now that several companies like eBay, Amazon, and Google Maps have quietly pulled support for the wearable.

The drop took place during the most recent application updates for all three organizations. So far, an exact reason for the change hasn’t been given.

Google released a statement saying, “[Despite removing] Apple Watch support from our latest iOS release, [we] expect to support it again in the future.”

Later, eBay responded to a customer question on Twitter, saying, “We are in the works of revamping it. We don’t currently have a release timeframe from our mobile team.”

Perhaps the most straightforward answer came from Amazon, which said, “We are constantly innovating on behalf of our customers. There are a number of reasons we don’t think this is the right solution for our customers at this time. We are always trying new things and look forward to experimenting with wearable solutions in the future.”

This surprising turn of events takes place just two years after Apple first released the device to the public. Experts are having trouble drawing conclusions about the move, especially since no definite date for reinstatement has been provided (for Google or eBay) and no concrete reason has been given for the simultaneous drop.

The application updates, which took place sometime in April, went mostly unnoticed until May. One answer to the mystery that can be drawn from speculation? Perhaps consumers aren’t as interested in the Apple Watch as they used to be. After all, it took nearly a month for the story to come to light.

Google Maps, Amazon, and eBay were all major supporters of the Apple Watch after its release in 2015. All three companies released applications within a few months.

Some argue that Google Maps was the only truly useful application for the watch, making it easy to access directions to both home and work. eBay offered auction notifications but required the use of an iPhone or Mac concurrently. Amazon allowed for voice-based searches and simple purchases – actions that are, understandably, less frustrating to do on a computer or cell phone.

Target has also removed Apple Watch support from its major application but has yet to release a statement.

Perhaps companies are finding the wearable to be limited in application capabilities. It may be easier to pull application support than to offer an app with little functionality. These apps may frustrate users more than they help.

For now, the length of time it took users to voice their complaints about the absent applications will be enough to draw a hesitant solution. Are consumers losing their interest in wearables? If so, are they looking for better phones, tablets, and computers? It will take time to see how things shake out. For now, we can only assume these large companies have bigger and better plans in mind.
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