Just after the release of the Samsung Galaxy S8 in South Korea this week, users began reporting screen issues. Namely, they claimed their phones had odd, red-tinted displays.
Samsung has already stepped forward in the light of the issue. The company has promised a fix, though it hasn’t admitted an actual problem with the phones.
One spokesperson said, “Because there are complaints about the red-tinted screens, we decided to upgrade the software next week for all Galaxy S8 clients...we will upgrade the software because of some dissatisfied customers, although there is no problem in the phone itself.”
The spokesperson added that an additional update would make color revisions more minutely, to be rolled out at the end of April.
Even though Samsung seems reluctant to admit faults in the Galaxy S8, this particular screen issue is far less major than the problems encountered by Galaxy Note 7 users in 2016. The S8 screen problem is about taste and a tweak in color temperature, rather than an actual hardware fault.
Experts have been unable to determine how many Galaxy S8 owners have experienced the tinting problem. Still, the issue will be eliminated quickly with a color-expansion update.
It isn’t surprising that Samsung wants to avoid bad publicity with another smartphone release. The troubled release of the Note 7 badly damaged the reputation of the South Korean brand.
On August 19, 2016, Samsung released the Galaxy Note 7, a close cousin to the recently released Galaxy S7. It was described as a modest improvement with a more ergonomic design and some software tweaks.
By the end of August, reports began circulating that Note 7 devices were catching fire. Nearly one hundred reports of overheating batteries were reported in the United States. Twenty-six individuals were burned, while fifty-five reported property damage.
One man claimed his vehicle caught fire while his Note 7 charged inside. The largest carriers of airplane traffic told Note 7 users that their smartphones were to be off completely during flights.
All of this drama and danger led to phones being recalled. Replacements were shipped throughout the month of September. Samsung warned users to power down their phones and stop using them. More than 500,000 replacements were shipped to retail stores across the United States.
In October of 2016, Samsung stopped production of Note 7 phones less than twenty-four hours after ending global sales.
“We have decided to halt production and sales of the Galaxy Note 7 in order to consider our consumers’ safety first and foremost,” the company wrote.
To make matters worse, the stock market value of the brand began to plummet. Shares fell to their lowest level in two months. The company was set to lose nearly five billion dollars in revenue after recall costs were included.
Now, as a slight problem emerges with the Samsung Galaxy S8, the company has leapt to insist nothing is actually wrong with the devices.
It will be interesting to see if other problems emerge as the release continues.