Camera Phone
Written By: Cassandra Bondie

The Red Digital Cinema Camera Company (also known as RED) is an American company that manufactures digital cinematography and photography cameras and accessories.

Located in Irvine, California, RED was established in 2005 by Jim Jannard. The goal was to deliver an affordable digital cinema camera.

Now, the company has a brand-new goal – the release of a $1200 smartphone with a holographic display.

“High-end camera market RED has just announced a premium smartphone called Hydrogen One,” reads an article on The Verge. “And the headlining feature is something the company is referring to as a holographic display.”

According to the article, a press release filled with buzzwords was provided earlier this summer, stating the Hydrogen One has a 5.7-inch display and uses nanotechnology to switch between 2D content, holographic multi-view content, 3D content, and interactive games.

What, exactly, the company means by ‘holographic’ has yet to be revealed.

“It all sounds like some sort of mix between the gimmicky visual trickery Amazon offered with the Fire Phone and the glasses-less 3D displays like the ones found on the Nintendo 3DS,” the article reads. “But in a forum post written shortly after the announcement, RED founder Jim Jannard says ‘there is no good way to describe it until you see it.’”

Evidently, Jannard also said, “Our display is technology you haven’t seen before. It is not lenticular, which is inferior tech in every way, has been tried many times before and failed for good reason.”

What does that mean for the Hydrogen One? We won’t know until the phone begins to ship in early 2018, although it is currently available for preorder on RED’s official website. The phone starts at $1195, although a $1595 version is offered in titanium.

So far, experts have been able to determine the phone will have a grippy design, a small camera, a USB Type-C charger, a microSD slot, and a headphone jack. The rest remains to be seen.

Tech Republic believes RED’s take on smartphones could be a game-changer.

“Let’s talk about RED,” a recent article, written by Jack Wallen, reads. “If you’re unfamiliar with the company, RED is the maker of some of the most brilliant film cameras on the market…so when RED announced they were going to build a smartphone, they immediately had my attention.”

Wallen argues that RED knows technology better than anyone, claiming they would never release a smartphone unless it could compete with the leading brands – or blow them out of the water.

“RED knows cameras and, based on the price point of the HYDROGEN device,” the article reads. “This smartphone’s primary selling point cannot be a different take on the UI. Although RED offers very little in the way of details, my guess is the company is prepping to release a smartphone for actual filmmaker.”

The concept is interesting, to say the least. The phone is available to consumers across the nation – so why focus on film makers? We won’t know until we see exact specs and design components, but the release of the Hydrogen One is definitely worth following through.
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